[ Malaria Advocacy and Initiatives ]
Africa Live Concert
Sumitomo Chemical was the principal sponsor of the AFRICA LIVE concert, staged in Dakar, Senegal on 12-13 March 2005.
AFRICA LIVE: The Roll Back Malaria Concert, was a two-day music event featuring 20 top African artists including Baaba Maal, Salif Keita, Orchestra Baobab, Manu Dibango, Ali Farka Touré and Khaled as well as rising young African talents. The event reached an estimated 40,000 spectators and an additional audience of one billion worldwide via television, DVD, radio and CD, celebrated the continent's creative energy and brought a message of empowerment and hope for tackling malaria.
The concert's main sponsor was Japan's Sumitomo Chemical, inventor of the Olyset long-lasting insecticidal net technology. Sumitomo President and Chief Executive Officer Hiromasa Yonekura said: “Successive leaders of Sumitomo have adhered to the same basic business principle: Sumitomo’s enterprise should not only benefit Sumitomo itself but also contribute to promoting the welfare of the country and of the people. Africa is a vital region of the world with enormous potential for development. Olyset nets save lives and make a positive and lasting impact, reducing poverty and promote sustainable development. I am proud that my company has joined in sponsoring this event designed to boost the fight against the horrible epidemic.”
The key driver of the collaboration is the United Nations Foundation, which builds innovative public/private partnerships to meet the most pressing health, humanitarian, socioeconomic, and environmental challenges. UN Foundation Chairman Ted Turner explained: "A child under 5 dies from malaria every 30 seconds—that's about 3,000 a day. We can prevent malaria with nets that cost $7 or less and cure it with drugs costing $3 or less; that’s money well spent."
AFRICA LIVE: The Roll Back Malaria Concert was conceived by N’Dour and documentary film director Mick Csáky of UK independent television production company Antelope. The concert was staged by N’Dour’s production company Xippi and the whole event will be exclusively recorded for television, DVD and radio by Antelope and Idéale Audience. A two-hour documentary film about AFRICA LIVE: The Roll Back Malaria Concert, directed by Csáky, is being made for worldwide television distribution, along with a DVD version, four one-hour concert recordings, a radio series and a half-hour educational film about malaria.
The two-hour documentary was broadcast on the BBC (UK), Arte (France/Germany), France 3 (France), YLE (Finland) and SVT (Sweden) A one-hour version of the project will be broadcast on PBS in the United States on April 6, 2006. The United Nations Development Programme (UNDP)—a Roll Back Malaria partner—has made the documentary available free of charge to television broadcasters throughout the African continent.
Additional financial and in-kind support was provided by Exxon-Mobil, Novartis, and other Roll Back Malaria partners.
The Africa Live concert was broadcast on Public Television in the United States on April 6th, 2006.
AFRICA LIVE: The Roll Back Malaria Concert, was a two-day music event featuring 20 top African artists including Baaba Maal, Salif Keita, Orchestra Baobab, Manu Dibango, Ali Farka Touré and Khaled as well as rising young African talents. The event reached an estimated 40,000 spectators and an additional audience of one billion worldwide via television, DVD, radio and CD, celebrated the continent's creative energy and brought a message of empowerment and hope for tackling malaria.
The key driver of the collaboration is the United Nations Foundation, which builds innovative public/private partnerships to meet the most pressing health, humanitarian, socioeconomic, and environmental challenges. UN Foundation Chairman Ted Turner explained: "A child under 5 dies from malaria every 30 seconds—that's about 3,000 a day. We can prevent malaria with nets that cost $7 or less and cure it with drugs costing $3 or less; that’s money well spent."
AFRICA LIVE: The Roll Back Malaria Concert was conceived by N’Dour and documentary film director Mick Csáky of UK independent television production company Antelope. The concert was staged by N’Dour’s production company Xippi and the whole event will be exclusively recorded for television, DVD and radio by Antelope and Idéale Audience. A two-hour documentary film about AFRICA LIVE: The Roll Back Malaria Concert, directed by Csáky, is being made for worldwide television distribution, along with a DVD version, four one-hour concert recordings, a radio series and a half-hour educational film about malaria.
The two-hour documentary was broadcast on the BBC (UK), Arte (France/Germany), France 3 (France), YLE (Finland) and SVT (Sweden) A one-hour version of the project will be broadcast on PBS in the United States on April 6, 2006. The United Nations Development Programme (UNDP)—a Roll Back Malaria partner—has made the documentary available free of charge to television broadcasters throughout the African continent.
Additional financial and in-kind support was provided by Exxon-Mobil, Novartis, and other Roll Back Malaria partners.
The Africa Live concert was broadcast on Public Television in the United States on April 6th, 2006.
